Since it’s humble beginnings in 1992 as a club night in Liverpool, Cream quickly trailblazed it’s way to the top of the tree and formed the blueprint for dance culture as we know it today. 30 years on, Cream is one of the world’s leading event promoters, and a global leader in the electronic music market. From club nights to major outdoor multi-stage festivals, Cream always sets a benchmark, providing live experiences that fans will remember for life, and behind the scenes, setting a standard of professionalism and experience that has consistently proven itself to be the best in the industry. Over the years the company has continued to build its reputation on delivering innovative and creative events, and universally continues to grow, staging club events around the world, from the UK to Ibiza, not to mention hosting editions of Creamfields – the world’s biggest electronic music festival brand – across several continents from South America to Asia, with versions of the festival taking place in multiple cities from Santiago to Hong Kong. With a proven track record for operating one of the most successful touring divisions in dance music and working with some of the most influential electronic artists in the world, Cream has rightly cemented its reputation as the most iconic brands in the music industry.